Get Certified As A Vision For Learning

Licenced Coach Trainer

  Education needs outstanding coaches who can train their skills

If you are on this page, you already know that there is a revolution going on in schools.
The most successful and most improving schools are using coaching as a way to personalise the development of teachers, and give them back their professional respect and autonomy.
The standards agenda has also reached a point where CPD has to be a more bespoke approach to meet the needs of all teachers.
As  a coach, you are already part of this revolution.  But what if you could take that to a whole new level by being a Licensed Trainer of Coaching Skills?
Why join the Vision for Learning Licensed Trainer Programme?
  • Build your credibility as a coach and trainer
  • Help share coaching skills using a tried and proven accredited course
  • Open doors in your career, add a second income or potentially a whole new career
  • Share your passion for coaching, and transition, to a life with more choices 
Schools need not just training, but high quality training in coaching skills
And why learn with us?
Because we've been doing this successfully for 12 years. Because the programme is unique in what it provides and in its value AND because you get the backing of a tried and tested programme and ALL of the secrets of delivering exceptional training.
  • The accredited coach training programme achieved over 99% "outstanding" evaluations within the Fast Track Headteacher Programme, consistently across a 6 year period.
  • The programme falls within a suite of courses, which culminate in a Masters programme in collaboration with The Institute of Educational Coaching and University of Worcester.
  • The people on your licensed training courses will be beginning a journey towards coaching excellence; even more reason why they would  want to join your's got real progression.

So if you are ready to invest in developing a whole new set of skills and opportunities, it's possible that this is exactly what you’ve been looking ...combining coaching, further growing your training capability and developing your business skills

IF IT"S YOUR SCHOOL THAT WANT YOU TRAINED, the potential to run proven accredited courses that are part of a wider qualification in coaching can only add credibility to your training offers.  Your school might well fund you into this new opportunity.

Why Should You Get Licenced?


When You Successfully Complete The Programme You Will Get


  • A license to deliver high quality, accredited and proven training in coaching skills
  • 3 Days of High Quality LIVE Face to Face Trainer's Training
  • 6 week LIVE webinar-based training which is a specific step-by-step guide to running the Accredited "Introduction to Coaching Skills" Course
  • EduCoach Pack worth over £349 + vat,  which is a coach trainer's  toolkit stacked with resources and includes training licence
  • All of Will's secrets for running outstanding training, and building rapid and sustained relationships with participants
  • Guidance on setting up and running your own training business, including ethical marketing PLUS you'll get your own database

  • Master Trainer Certification from The Institute of Educational Coaching (IEC)
  • Licensed Trainer Certification to deliver Introduction to Coaching Level 1 Accreditation from the IEC
  • The rights to use licensed trainer logos online and on other communications
  • The rights to run and assess Licensed courses and issue certificates for all participants, without geographical limits and no commissions to pay (you can run unlimited numbers of programmes)
  • The legal permissions to use the materials, models and tools from Will Thomas, under the terms of the license
  • A flexible system for training - run the programme in evenings, weekends and during school times to suit you and your audience, ie you can make use of twilights and run in-house or public-type courses to increase uptake.

How Does It Work?

Step 1: Complete 3 days of Trainer's Training

What's in the LIVE Three Day Train the Trainer Programme?

Build on your existing teaching and training skills with this 3 day intensive where you'll benefit from Will's over 10,000 hours of training experience across a wide range of organisations and settings.

Packed with directly relevant content including, bomb-proof frameworks for delivering training that meet the needs of participants, overcoming difficult adult behaviours in training, and delivering programmes using a range of styles from presenting to training to facilitation and more.  

You'll also get stacks of tips and skills for dealing covertly and overtly with common tricky training situations. Stage fright and training jitters are a major challenge for many;  learn techniques for putting those behind you, for good.

You'll pick up awesome questioning strategies for enhancing participant learning and self-management tools for the perfect trainer's state of mind. Learn hypnotic language patterns and transformational story-telling.

Develop the use of Huna energetics alongside the mainstream approaches for getting the  best from your learners. You'll also get proven tools for engaging people and keeping them engaged, even if they didnt want to be there. Plus dozens of brilliant training tools, activities and tips. 

The programme incrementally builds your confidence and offers you stacks of great ways to practice your training skills throughout.

Step 2:  LIVE webinar sessions

How to deliver the specific Accredited Coaching Course

Attend our LIVE 6 week webinar  and coaching programme (1.5 hours per week) and listen to, and contribute to the sessions. If you can't make it LIVE, easily download and  listen to it later.

You'll get a detailed step by step blue-print for how to deliver the accredited Introduction to Coaching Programme.  You'll also get a slimmed down overview-version.  This gives you freedom to structure the programme as you see fit, and still meet the requirements of the accreditation. In this way you bring your own style and personality to your training.  

You'll also learn how to run programmes as single days or as as a series of twilights, so you can offer courses that fit with your available time slots and to suit your clients' too. Add to this, the insider secrets on running highly successful coach training, and you'll be  leaving people buzzing and eager to try out their new found skills.

You also get a  webinar included which shows you how to bring in training clients in a way that feels ethical and right for you.  

Step 3 Get out there and get training!

Armed with your Master Trainer and your Licensed Trainer  Certification, and being the proud owner of your new coach training business, you'll be ready to get training.

We support you through the three year license with half termly LIVE coaching webinars and help you deliver the very best quality training.  As well as  the money you earn directly from running courses, you'll also be able to earn commissions when you pass clients onto advanced skills training and Coachmark Awards. 

You'll also have your EduCoach Resource Box full of research material, coaching tools, DVD clips and stacks more  coach-training products.

Imagine yourself carrying the credibility of a licensed accredited course, with a proven programme, and even greater confidence, AND earning extra money for doing something you absolutely love!

  What Licenced Trainer Certification Is ...

  • An opportunity to do more of what you love, and less of what you don't
  • A vehicle for a second income or a whole new career
  • A unique and established way to get your own business off the ground with a tried and tested product that's existed and evolved  for over 10 years
  • A platform upon which to  build your own unique specialism
  • Support and resources to help you develop yourself, your career and potential
  • A cost effective and straight-forward fee structure, without any complications: Training fee, yearly subscription and very reasonable certificate purchase bundles
  • An investment in your knowledge, skills and future
And what it isn't:

Employment or a lead provider, though you will get guidance and training on how to develop leads, ethically and naturally from your own network of contacts. You'll also get a database of schools and colleges. Vision for Learning may also send you enquiries to run courses in your locality though we don't guarentee this.

What might I earn as a licensed trainer? ·      

Typically a licensed course can be charged at between £500 and £1000 per course, You will keep all of that you earn; no course-by-course fees ·You can also earn substantially through commissions for successful referrals of clients to other courses and resources through the Vision for Learning network

Licenced Coach Trainer Programme (August 2015)

What You'll Get:

On the Licenced Coach Trainer Programme (£1499 incl.) You Get ...

  • The three days of LIVE trainer training
  • The 6 week LIVE webinar course
  • The EduCoach Package

In the yearly licensing and support package (£599 incl. if paid in full) you'll get :

  • The rights to run the course under license as often as you wish
  • Your licensed trainer logo for your website, emails and stationery
  • 6 webinar coaching sessions per year
  • All of the slides, delegate pack and resource masters for the Introduction to Coaching Course
  • Additional information by email to support the development of your coaching, training and business
  • 30 certificates as part of your licensed training package once you qualify - Additional Certificate bundles are available at £30 for 30 certificates plus P+P.

The license fee includes: the rights to deliver courses and use the materials including the powerpoint slides, delegate packs, and a half termly support webinar, to assist you in developing your training skills and your business skills too.

Course Details :

LIVE Trainers' Training:

26-28 August 2015 9.30am-4.30pm

6 session LIVE Webinar Programme:

September-October 2015

Book Your Licensed Coach Trainer Package For £1499 (incl. VAT)

NOTE : Upon  completion of your Trainer the Trainer Course  an annual license fee of £599 inclusive of VAT will become due which covers annual adminstration and support. The license is granted for three years.

Still Need Help Deciding? Click Here To Arrange A Call Back

Who should get licensed?

Educationalists who are already coaching

Training schools who want to add a tried and tested accreditation to their offer

Ecucationalists who want to earn a second income doing something they love doing

Teachers who want to make a career switch into freelance training

Anyone who wants a route to training not only coaching but other specialisms they have developed

Existing Freelance Trainers and Coaches who want  a ready-made accredited programme to bolster their exisitng offer

Vision For Learning Is Different

Yes, you can find other trainings and certifications that cover similar topics, but a Vision For Learning certification is unique because it's built and taught by experienced educationalists, coaches  and trainers with a track record,  huge experience AND a genuine, values-driven passion for spreading the message of coaching in schools. 

What's in the LIVE Three Day Train the Trainer Programme? ·      

Day 1:

  • Introduction and The Development Continuum
  • How to stop a room ruining your training
  • Training Pre-frames and Objection-diffusers
  • Steps to Relationships Model for building ideal learning climates
  • Training with EASE - a framework for planning and delivering training
  • Creating a safe learning climate for adults
  • Supported practice

Day 2:

  • 20 ways  to create massive engagement and keep it
  • Dozens of great training activity ideas
  • Managing your perfect trainer "state of mind"
  • Banishing stage fright forever
  • Hypnotic linguistics and transformational storytelling
  • Supported practice 

Day 3:

  • Using visual, spatial and auditory anchors to trigger resourceful learner states
  • Managing difficult situations and behaviours in INSET (covertly and overtly)
  • Huna and energetics in training settings
  • Supported practice and feedback sessions

What's in the 6 Session Webinar Set?       

6 LIVE evening webinars you can listen to and contribute to, or download and  listen to  later

1 - Introduction to the Accredited Coach Course, including training options and core content. The overview of the one day or four session twilight delivery. How to deliver session 1: The secrets of building an excellent climate for learning,  specific to the coach training context

2 - How to deliver session 2: Delivering coaching theory and  structuring coaching skills development

3 - How to deliver session 3: How to guarentee a successful LIVE coaching demo on a course, and introduce the core coaching model 

4 - How to deliver session 4: How to support coaching practice and introduce coaching toolkits; the right way to close a programme

5 - Adapting the programme for different time frames and audiences, plus top tips for blow-away results that leave people loving your training and wanting to use the skills straight away. Making the training look, sound and feel like your own gig.

6 - Business and Marketing:  how to effortlessly and ethically get people onto your programmes using Natural Matching approaches. How to keep coaching alive with practice groups and build further income streams


What's in the EduCoach Box? 

  • Copy of Coaching Solutions text  - the new edition - with updated research and case studies
  • 2 x copies of the Coaching Solutions Resource Book which are packed with 50 + tools and strategies for coaching in schools, perfect for supporting your courses and your own learning
  • Coaching Card sets - two beautifully produced card sets, full of themed coaching questions which can be used to improve your own coaching skills and as games for others to play in coaching and training settings
  • Coaching DVD, this DVD has whole coaching conversations with and without expert commentary, interviews about the nature of Coaching theory and practice and advanced coaching skills and tools in action -  perfect for use on your courses AND for your own skill development
  • The EduCoach Boxset Training Licence,  allowing you to use the boxed resources in your trainings
  • Coaching Course Guide  - a glossy distance learning guide which gives you the whole course ready for home study, which is perfect for your preparation   

Book Your Licensed Coach Trainer Package For £1499 (incl. VAT)

About Your Trainer

Will Thomas is an International Trainer and Speaker with over 25 years in the education sector and 12 years successfully running and building training and coaching businesses.  

He is the award-winning and best-selling author of 14 books in the field of Coaching, Leadership and Learning, and the Co-Director of Coachmark (The National Award for Coaching in Schools).  

He's delivered over 10,000 hours of training in Coaching, NLP and Leadership, and has worked in British and American Schools delivering high quality INSET. He's been described by Richard Churches (Author: NLP for Teachers, and Principal Researcher for Evidence-Based Practice for CfBT) as "without doubt one of the top trainers in the UK and indeed the world".

He has also been described as a "maestro of coaching" (Jeff Barton, TES). Will pioneered coaching in education over a decade ago with the book "Coaching Solutions". You'll have an amazing experience training with him.

Frequently Asked Questions

Q : "What might I be able to earn from training?"

It's hard to be specific, because it will depend on whether you are running one day or several shorter sessions, but typically freelance trainers earn between £600 and £1000 for accredited courses, plus their travel expenses.

An attractive additional aspect of this training package, is the passive income potential from successfully referring clients to other programmes and resources, once you have qualified.

Depending how much time you can give to training, you could potentially run a course each half term for each twilight session that you can be available for. Top end might be 3 courses per week in each helf term. If you run holiday or weekend programmes this goes up too. If you are freelance then potentially any day that schools are open is a training day.

Q : "How many trainings do I need to run to recoup my investment?"

This depends how much you charge, but working on the minimum fee charge, just over two courses and you have got back your initial training investment. Bear in mind of course that you only have the initial investment in the first year and after that it's just the license fee to cover. 

Q: "I'm in full-time employment, how could I possibly fit in training others?"

If you can spare a twilight session once a week, for four weeks in a half term, you can run a  licensed course and potentially run 6 per year.  

If you can offer more than one twilight per week then you can run many more courses. But there is nothing to stop you also running courses on Saturday's or holidays, if you wish, either as short drop-in sessions over a few weeks,  or as a single whole day.  

The more flexible you can be, the more you fit in. Typically twilights would start at 4pm or 4.15 pm to allow you to travel and set-up, or alternatively run them close to, or in your workplace.

Q: "It's a big investment for me... am I getting value?"

We do understand that it can seem a lot of money. However it's worth breaking it down into what you are getting for that money.

Typically three days of trainer's training would cost you several thousands of pounds in the open market. This part of the course is generic and will benefit your training and teaching skills as well as from a coach training perspective. This package also gives you additional webinar support, AND a box full of resources. You are also  getting an off-the-shelf training that actually earns you money.

You are also gaining skills that you can use in your classroom at school, in training anything else you are interested in too. You are also getting business-start up advice and support.

The webinar sequence offers you information on how to set up and run your own business. The initial investment is potentially earned back in just two courses run by you. Plus you get on going support. It really is outstanding value. 

Q: "You say that I can earn additional fees for referring clients..what exactly are these opportunities?"

When, as a part and parcel of the trainings you run,   people find out about the resources and further courses available they are naturally curious. You will be shown how to tap into this curiosity and help them make informed decisions about what's right for them.

If referees make purchases, you will be paid a fee for each referral. These are typically between £50 and £100 depending upon the product or course.

Additionally if you recommend Coachmark (the national award for coaching in schools) and a school goes ahead with the award, you will be paid a commission.  These commissions are confidential. There is absolutely no "selling" involved. In fact we actively discourage it.

Q: "I've no experience of marketing. How will I get clients?"

Will Thomas had no experience either when he began. But he has amassed a wealth of tools and tips, which are ethical and frankly just straight-forward, easy and come naturally.  

As part of the programme you'll be given all the 'know-how' you need to get this underway. And remember you are not pushing or pitching yourself, you are offering a proven, accredited programme, which people are naturally interested in.

This is totally different from promoting yourself. You'll be taught an approach called Natural Matching, which is the total opposite of "sales training" - ethical, easy and authentic. So relax...this is the easiest part! 

Q: "Do I pay Vision for Learning any commissions for the training I do?"

No. Over and above the initial investment which pays for your training, you pay a yearly license fee. The only additional expense is for certificates which are £1 per certificate, purchased in bunches of 30.

We want you to keep as much of what you earn as possible. So after you've paid the yearly fee you can run as many courses as you like as twilights, weekend, holiday or INSET day programmes and you keep the cash. However we do pay you commissions on any paying referals for our courses and products that you pass on.

Q: "What on-going support do I get?"

You'll get regular webinar-based support (each half term) which will include responses to your questions and additional support with building the quality of your courses. Within this support will also be inputs on developing your 'Natural Matching' approach for getting news of your courses out there. You will also receive updates and advice periodically on any changes to the programme or the coaching in education situation to keep you up to date.

Q: "As a Licensed Trainer, am I working under the Vision for Learning umbrella?"

You will have a Master Trainer certificate, you will have a Vision for Learning Licensed Trainer Seal and the right to use the IEC Logo to show you have qualified and are endorsed to run the  coaching course under license. But you aren't actually working for Vision for Learning or The IEC, so you keep your autonomy and you are "your own boss". 

Q: "What if I invest all this money, then I don't get clients?"

We can't guarantee you clients, because it's a self-employment arrangment. However this leaves you with the freedom and flexibilty as to how you go about working.

What we can guarantee is to share over a decade's evolving experience of authentically and successfully promoting and running courses. You don't have to do this "decade's-worth" of work, because we've done it for you.

We've developed the product and resources and the accreditation and all the bells and whistles that go with it. So you will walk away with outstanding trainer's training, all the resources and knowledge you need  and the kudos of being licensed to accredit the programme.  

Q: "Is there cold calling or hard sell?"

Absolutely not!!  Will Thomas has never done this in over a decade of business. Research suggests, it doesn't work; and it is positively discouraged by us. Such methods are against the ethos and spirit of coaching.

Q: "Will Vision for Learning supply clients to me?"

We don't guarentee this. However, it may happen. The more flexible you are in terms of time available, and number of courses you run from your own efforts,  the more likely this is. You are running your own independent business when you take up licensed trainer status.

We must stress that this is a licensing arrangement not engagement or employment. This is an important distinction, as it keeps you in control and means you are free from targets, expectations and any form of pressure over the number of courses you run. In this way you can work around your busy schedule and other commitments.

Q: "Who recognises the accreditation?"

There is no single recognised awarding body for coaching in the UK (or the world, in fact). The Institute of Educational Coaching (IEC) has been established almost a decade now. It works in collaboration with The University of Worcester, to offer a progression of award including Masters credits.

The full award is Accredited Coach Practitioner.  This is composed of the Level 1 Introduction to Coaching ( the course you will be licensed to deliver), the Level 2 Advanced Coaching Skills Accreditation, and then the Level 3 IEC Accredited Coach Practitioner which combines the IEC's practical Coaching award and the University of Worcester's 20 credit Masters programme.  

The IEC, Vision for Learning and The University of Worcester work closely to co-ordinate these accreditation opportunities. This also gives you credibility in encouraging uptake on your programmes once you are licensed.

In the future, there may be the possiblity of upgrading your license to deliver the Level 2 courses also.  But this is not certain at this stage.

You can be confident that the  licensed course that you will train to deliver, sits within a progression of qualifications, which combine the best of practical coaching skills with the necessary theory. 

Q: "Can I train this licensed course outside of education?"

Yes. The content and process of the course are applicable anywhere. 

Q: "Are there limits to the number of people I can train at one time?"

Technically no. However experience suggests that the highly engaging approach you will be taught, works best with a limit  of 24 people. We will discuss this on the programme and the adaptations to the programme required with bigger groups.

Q: "Do I get my own geographical "Patch" of clients?"

No. We've deliberated over this. If you had your own patch, you'd be limited to a small number of schools, possibly in your county, and that might not suit you.  You might want to cross the border to work with other schools you know, or are invited to work with.

Additionally, you might want to run "public" courses drawing from clients from a good distance apart or in other federations or collegiates. So we've kept it simple and flexible for you. This also means collaborations with other trainers are possible, increasing the scope for running courses.

Q: "What does it cost and can I pay in instalments?"

Licensing Training Investment: £1499 including VAT payable when you register for the whole programme. There is no instalment basis for this.

Yearly Licensing Fee: £599 including VAT per annum. Payable at the start of the 6 week webinar course for the first year. You can opt to pay this as a monthly amount. In this case the monthly fee is £59 including VAT and continues for the three years.  Of course, this fee includes half termly webinar coaching support from Vision for Learning to help you grow the quality and progress of your offer.

Q: "What happens at the end of the three year licensing period?"

At the end of the period you will be invited to reapply for your license. There will be a refresher training package available, should you wish to re-new your license. The investment will not be anywhere near the initial investment of the first round.

Q: "I have enough admin in my life already.  Will this license generate more?"

Only a tiny amount! We don't want admin either. Each course that you run, will require you to register the names of the people being accredited, by sending them to Vision for Learning. This is done simply by the people filling their details in on a spreadsheet during the course.  Getting them to do this directly onto a laptop means all you have to do is save and email. You will need to send us a small sample of evaluation forms halfway through the year. That's it.  

Book Your Licensed Coach Trainer Package For £1499 (incl. VAT)


What you'll get:

  • 3 Days of Trainers' Training With Will Thomas
  • 6 Weeks of LIVE webinar: How to deliver the Accredited Licensed Coach Training
  • Business-builder LIVE webinar
  • EduCoach Coach Training Resource Box
  • Half termly Online Webinar Coaching once you're licensed


  • Three year license to deliver Introduction to Coaching Courses
  • PLUS on successful completion of the programmes:
  • Master Trainer Certification
  • Licensed Trainer Status and Logo
  • Opportunities to earn commissions for referring clients to other options later, in addition to the fees you earn for running licensed courses yourself

This is the bottom slider area. You can edit this text and also insert any element here. This is a good place if you want to put an opt-in form or a scarcity countdown.